Atwood Capital Partners to Sponsor 2012 ABM Conference
New York, NY – Brave New B-to-B: Managing Profits in a Changing Media Industry
B-to-b media executives are facing major decisions when it comes to driving new business lines while investing in traditional core products. ABM's "Managing Profits in a Changing Media Industry" study offers a breakdown of revenue and contribution numbers for established and emerging revenue streams in print, digital and events while helping media executives benchmark new KPIs, such as revenue per user, that will help guide the way to building products and services for future revenue growth.
Partner of Atwood Capital Partners, John Wickersham, who will be speaking at the conference, says that, as a firm, they often use the term “advanced media platform” as a phrase intended to describe an ideal forward-thinking model that sellers should be moving toward to be a competitive player in the new environment. Certainly a growing well-thought-through digital information delivery capability is a fundamental and essential key toward creating such a platform. “From there, market by market needs dictate the elements that make for a dominant media enterprise – crucial proprietary market data, a have-to-attend event, a particularly creative marketing service program, a proven lead generation system, a mobile delivery application, a strong content licensing business – some or all can be attractive value drivers for buyers,” he says.
|Conference:||American Business Media’s Annual Conference|
|Date:||April 29 to May 2, 2012|
|Location:||The Fairmont Hotel, 950 Mason St., San Francisco, CA, 94108|
|Attendees:||John Wickersham, Partner
Jonathan Gordon, Partner
Janny Lee, Managing Director
ABM, the association of business information and media companies, is the center of the global b-to-b ecosystem. As the only association focused on the integrated b-to-b media model — which includes business information, digital, print and events — ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. With more than $20 billion in annual revenues, ABM's 200-plus member companies reach an audience of more than 100 million professionals, publish nearly 4,000 print and online titles, and host over 1,000 trade shows.
About Atwood Capital Partners
Atwood Capital Partners is an independent middle market investment bank for the information, media, technology, and communications industries. Drawing from the Atwood team's deep investment banking, operational and investment management experience, the firm offers corporate executives and entrepreneurial owners alike expert guidance for mergers & acquisitions, debt and equity financings, and financial restructuring transactions. Clients value Atwood's access to a global network of influential relationships, which has been built and strengthened throughout the firm’s three decade history. Headquartered in New York with a presence in Shanghai, the firm offers its clients the right connections across its targeted industries around the world. Atwood is a registered broker-dealer.